About Total Football Academy
At Total Football Academy, we develop technically elite players through focused, high-quality coaching — not overcrowded sessions. With a strict 8:1 player-to-coach ratio, every player gets the attention, repetition, and real-time feedback needed to master the game’s most important skills. Our expert coaches break down technique, build confidence, and track progress with precision. This is football development done right — detailed, disciplined, and designed for real results. Total Football Academy: where serious players come to grow.
Directors
Andy Jones
UEFA B, BSc Sport Science + Coaching, Qualified PE teacher
15 years football coaching and teaching experience, previous business owner.
Steven Gerrard Academy, Welsh Academies, Private academies, Semi-professional and Amateur seniors side.
Local: Cammel Lairds, Prestatyn, Upton AA + Ellesmere Port
Dan Skillen
UEFA B, BSc Sport Science + Coaching, Qualified PE teacher, FA Talent ID Level 2.
Football coaching, Football Performance Analyst, teaching experience, business owner
Steven Gerrard Academy, Tranmere Academy, Wirral School, Colwyn Bay
Local Team: Tranmere Academy, Ellesmere Port Town, Colwyn Bay
Coaches
Dan Richman
UEFA C, BSc Sport Science + Coaching, Qualified PE teacher
Football coaching, teaching experience at Steven Gerrard Academy,
Tranmere Academy, Flint academy
Local Team: Tranmere academy, Ellesmere Port
Owen Granite
UEFA C License, BSc Sport Science + Coaching (Candidate), Football playing & coaching experience at Steven Gerrard Academy, featured in games against Juventus & Villareal
Coaches
Dean Herridge
UEFA C, BSc Sport Science + Coaching, Qualified PE teacher football playing & coaching experience at Steven Gerrard Academy,
Welsh Academies,Semi-professional.
Local: Flint Academy, Flint First team, Flint Mountain
Cayo Jones
UEFA C Certifacte, BSc Sport Management (Candidate), Football playing & coaching experience at Steven Gerrard Academy, Welsh Academy Coach (Flint Town), Playing for Broughton First Team
Coaches
Matty Fraser
Current Steven Gerrard Academy Student, U18's League Winner, Played within Everton FC Academy, FA Level 1 Coaching (Candidate)
Ethan Lowry
FAW Level 1 Coaching Badge, BTEC Level 3 Sport Coaching & Science, BSC Sports Management (Candidate), Playing experiences at Steven Gerrard Academy, Current Mynydd Isa FC coach.
